Restaurants
SQUARE RUNS YOUR RESTAURANT. WE CATCH THE REST.
Square is the right register for a small restaurant, and we will tell you so to your face. But restaurants do not die at the register. They die at the ringing phone nobody grabbed, the catering email nobody chased, and the numbers nobody looked at until February. We build the catchers.
This is the real system, and versions of it are running right now: every box is a live workflow, the moving dots are calls, inquiries, and reviews being caught.
What slips through.
4 in 10
calls to restaurants go unanswered, and most callers never call back. They dial the next spot on the map.
Missed-Call Text-Back: the caller gets a text before they finish scrolling.
7-21x
better conversion when an event inquiry gets a response within the hour. The industry median is 11 hours.
Catering Speed-to-Lead: owner alerted in a second, inquirer acknowledged instantly, follow-up ladder until someone decides.
70%
of first-time diners never come back, and repeat guests are half to two-thirds of a restaurant's sales.
Review Engine: the thank-you at maximum goodwill, with a private reply valve that catches bad nights before they become public reviews.
The honest map.
We are not here to replace your point of sale. Square carries more of a small restaurant than any tool at its price, which is exactly why we build on top of it instead of against it.
Square carries you
- The register, the kitchen screen, online ordering
- Payroll, tips, and shift scheduling
- A customer list that builds itself from card payments
- Free ordering pages, loyalty, email tools
- Transparent pricing with no contract
Where restaurants die anyway
- The ringing phone. Nothing in Square touches an unanswered call.
- The follow-through. Square records a catering inquiry; it never chases one.
- Your reviews. No review capture, no review response, anywhere.
- Food cost. Your vendor invoices never enter Square. The number that kills most restaurants is invisible to it.
- The weekly look. The data sits in reports nobody opens on a Tuesday at 2am. Rituals are not a feature.
Restaurants do not fail because nobody had the data. They fail because nobody looked at it weekly. We make looking automatic.
The Full Table.
The install
$2,500 once ($2,000 as an add-on)
All three catchers built in your accounts, your customer foundation, Square Plus and QuickBooks configured right, the fund-hold defenses and outage runbook taught, and 30 days of free fixes after go-live. You own every piece when we walk out.
The rentals: AI answering about $299-599/mo, event tools about $99+/mo, forever. Payback in about six months against the cheapest rental alone.
The Care Plan, $295 or $595 a month
Install week
The three catchers go live: missed calls texted back, catering inquiries answered in seconds and chased to a decision, reviews compounding. Plus Square Plus and QuickBooks configured right, the fund-hold defenses, and the outage runbook.
Month 1 on Care Plan
The Weekly Vitals Digest: labor percent of sales, the sales trend against the honeymoon curve, new-versus-returning diners, comps and voids anomalies. One Monday email, the ritual made automatic.
Months 2-3
Supplier invoice intake: photograph a vendor bill, it lands in your books and your food-cost line. The one feed Square can never see, built.
As your data matures
Lapsed-regular win-back flows and staffing suggestions from your own sales patterns. Your system gets smarter as your restaurant gets busier.
Your own tools, at their real prices, stated before we build: typically Square Plus at $49 a month plus QuickBooks, and about $1-5 a month in call and text costs. No subscriptions added by us, ever: the catchers run on Square APIs you already own.
Open strong. Stay open.
One conversation about how your restaurant will actually run: the phone, the events, the reviews, the weekly numbers. You leave with the map, whether or not you hire us. Washington DC based, CBE certified, and we serve the whole DMV.